Arnar and Petur do 'ONE' for Icelandair

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Icelandair - Welcome HomeIt is the season to think warmly of friends and family, whether they are with us or far away. And that's exactly what Icelandair's new campaign is all about. 

Truenorth's Samuel and Gunnar directed this lovely TV ad for agency Íslenska, for a campaign spearheaded by creatives Ragnar Jónsson and Kári Sævarsson. 

As for the music, Arnar and Don Pedro joined forces to create a cinematic version of Harry Nilsons 'One' to fit the mood of the commercial, sung by Arnar. 

Channel 2 - Enjoy life!

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Ólafur Arnalds
composed the music to this beautiful spot for Channel 2 or 
Stöð 2 as we know it here, the leading private television channel in Iceland. 

As you can easily see it's an ode to the enjoyment of life, whatever your preferences for fun may be. 

The spot, for 365's new campaign, was directed by veteran director Kristófer Dignus and shot and produced by cinematographer Karl R. Lilliendahl for 365 media and agency PIPAR\TBWA.

Nice, innit?

Hófí - It Has To Be You

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Sometimes we write songs for commercials that want to have their own life outside of their campaigns. Turns out 'It Has To Be You' is one of those tracks.  

Originally written for .:this campaign:. for Kristall sparkling water, it soon became clear that people wanted more of Hófí's singing. E-mails started arriving from people wanting to know where they could find a full version of the song. And who are we to deny them?

Back to the studio we went, and here it is: You can download it for free on Soundcloud, or get a zipped mp3 file simply by pressing .:this link:. You can also find it on your favorite streaming services like Spotify and on Youtube. If you want the lyrics and full credits, press .:here:.

Having said that, let's dance!

Success for music produced by Arnar

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In 2013, Arnar (far left, holding a newly acquired award) produced and mixed an album for talented new Icelandic band Kaleo. The product of this labour, debut album Kaleo, was released in december to great acclaim and good sales.

As the award season begins, things are looking good. Kaleo already got 'Best newcomers' at the Icelandic Music Awards, and no less than 3 awards at the Bylgjan Radio Music Awards, Best Newcomers, Best New Album, and Best  Singer. You can see their performance at that award ceremony .:here:.

It's worth mentioning that Arnar also produced and mixed the winning Icelandic entry in the 2014 ESC competition, No Prejudice, which you can enjoy .:here:. 

In addition to album production for other bands and commercials with us, Arnar is now working on his first solo album, the exciting details of which will soon be revealed here. Onwards and upwards!

New trailer for 'Life in a Fishbowl'

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May sees the Icelandic opening of
Vonarstræti (e. Life in a Fishbowl), director Baldvin Z's second feature film, produced by Kisi Production. 

Life in a Fishbowl tells the tale of three very different people who have a lasting effect on one another, a writer drinking himself to death, a young single mom that works at a nursery school but turns tricks on the side to make ends meet, and a former professional soccer player that climbs up the totem pole in the world of banking while his family life crumbles beneath him.

The film will be scored by Ólafur Arnalds, but Don Pedro wrote the music to the main theatrical trailer, and sound design and mix for both theater and stereo release was in the capable hands of Addi 800. And here it is:

One drink is one too many

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directors Samuel & Gunnar just finished directing this powerful spot against drunk driving for agency Hvíta Húsið and their clients
The Icelandic Road Traffic Directorate (Samgöngustofa) and alcohol retail chain Vínbúðin.  

A recent poll shows that 1 out of every 3 Icelanders thought it was all right to drive after one drink, which is a cause for great concern. We really should know better.  

Ólafur Arnalds and Don Pedro joined hands to make a version of Irving Berlin's classic song Cheek to cheek to fit the film, from Ólafur's delicate string arrangements to final sound design. They then got Hjaltalin 
songstress Sigríður Thorlacius to lend her lovely voice to the whole thing. 

We think the message gets across quite powerfully, don't you?