Truenorth directors Samuel & Gunnar just finished directing this powerful spot against drunk driving for agency Hvíta Húsið and their clients The Icelandic Road Traffic Directorate (Samgöngustofa) and alcohol retail chain Vínbúðin.
A recent poll shows that 1 out of every 3 Icelanders thought it was all right to drive after one drink, which is a cause for great concern. We really should know better.
Ólafur Arnalds and Don Pedro joined hands to make a version of Irving Berlin's classic song Cheek to cheek to fit the film, from Ólafur's delicate string arrangements to final sound design. They then got Hjaltalin songstress Sigríður Thorlacius to lend her lovely voice to the whole thing.
We think the message gets across quite powerfully, don't you?