Don Pedro - Studio Tour

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Let's take a quick look around Don Pedro's studio, which also happens to be the Global HQ of Medialux. It's situated in the old fish-packing district of the Reykjavík harbor, close to the ocean and with a great view of the city, in a building that houses several other music and post studios, and the best coffee machine the world has to offer. 


They say a picture says more than a 1000 words, so these pics should be worth around 12.000 words:

'Þetta Reddast' premieres - Music by Arnar

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Þetta Reddast (e. Rock Bottom), a film by Börkur Gunnarsson has opened in theatres in Iceland, mostly  to 4 star reviews. The film is a dramatic comedy about a journalist who has fallen from grace because of his excessive drinking and decides to salvage his relationship with a romantic weekend. When that very weekend his editor decides to give him one last chance and sends him to investigate an incident at a dam, he makes the fateful mistake of bringing his girlfriend along. 

wrote the original soundtrack to the film, his first feature film score.  

Here is the theatrical trailer:

And here are some selected cues from the film. Enjoy!

Thank you for the first 5 years!

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It's been a full 5 years since we first opened our doors to business. As many of you know or suspect, 5 years servicing the music and advertising industry is like 33 human years, but they went by incredibly fast. 

Since starting up from our first very humble studio, we have made music to a lot of commercials, produced and released an album with two other releases on the way, worked in sound design and post production on thousands of radio commercials, made music and SFX for TV idents and TV shows, composed music to trailers and documentaries and generally had a very good time doing all this. 

We all like to joke about work being so much more fun if not for the clients, but without them we wouldn't have work, and therefore, no company. So, many thanks to you all of you who have supported us, hired us and gotten us involved in your projects. Thanks for buying the music we release, and thanks for following our work on social media, and for being our friends. 

Last but not least, thanks to the musicians, producers, composers, performers and technicians who have helped us deliver our work, sometimes against all odds, fighting impossible deadlines and making us look good even during severe advertising emergencies. 

Now, back to work, those holiday deadlines are still out there. We know we owe you updates of our work on this site, which we will most definitely add as soon as we lay down our sleigh bells in december, but for now I just wanted to say my thanks. It's thanksgiving after all, innit?

Good music to you all, 


We get invaded by pirates - and like it

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As we write this, our web servers chatter happily away in another country as our site is being inundated by requests. Our guests, arriving by the tens of thousands are here to listen to a song that they can download for free. The pirates have arrived. But it's okay. We invited them. 

The mechanics of modern music distribution have inspired almost as many blog posts as there are new songs in the world. Big declarations are cheap, and the web is plastered with them. 'Death of the music industry!' and 'Piracy is theft!' on one side. 'Music should be free' on the other side. In the middle of all this there is people like us. People that produce and release music, putting time, effort and hard earned money into it. 

So where do we stand in all this?

We find that what it ultimately boils down to is this: Music is utterly useless without ears that listen to it. We could even say that the purpose of music is to find those ears and invade them, hopefully creating a meaningful emotional response within the listener. 

Does that mean that we don't want to get paid for our efforts? No it doesn't. But a torrented album is not a lost sale. A free download is not giving away what you should be charging for. Even implying it is stupid. It just means that somebody is willing to invest time to listen to your music. Like they did on the radio before. If our music is good, hopefully listeners can be turned into fans. 

Now. Does that mean that we are at the mercy of our listeners? Yes. But then again all companies are at the mercy of their clients. It is the natural way of things. So, listen. Enjoy. If you want to and can afford it, buy our music. That will encourage us to make more of it. If not, thank you anyway for your time. 

And finally, our thanks to The Promo Bay for supporting independent efforts. For us, getting a global audience to listen to what we are doing is priceless.

Addi 800 mixes Diego Buongiorno's 'The Bush'

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The Bush is an innovative project of narrative music conceived, written, composed, arranged and produced by composer Diego Buongiorno. It's scheduled for a release in December 2012. And it's of course being mixed here in Iceland by Addi 800, in his studio, Room 313

In the words of the composer himself: 'The Bush embodies a new approach to the creative process crossing Music, Art and Technology in a contemporary product that you can not define only as a musical album. As a project, The Bush hosts more than 50 people from all over the world, including international musicians, artists and designers; it really is a complex and complete opera, an epic journey through Art and Music'.

Not only that, but it's going to sound great. It will feature (amongst others) The Irrepressibles, Clare & the Reasons, Jo Hamilton and Sabina Sciubba from Brazilian Girls.

Some of the many artists involved are Icelandic, The Bush will feature strings from our friends Amiina, drummer Einar Scheving, the SJS Brass section, Arnar plays bass on some tracks, and Don Pedro even plays a tormented guitar on one of the songs. 

If you are curious and want to know more, go to Diego's Facebook page, where you will find very interesting footage and documentation from the creation of the project.