We go all dancy dancy for Kristall+

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We just finished music and sound design for this rather spiffy new commercial for Kristall+ enriched sparkling water.

As our earlier work for its sister brand Kristall, it was commissioned by agency Fíton for Ölgerðin.

The spot was directed by Reynir Lyndal for Pegasus, and on our behalf, Don Pedro took care of music and got to do the sound design as well to complement the music, but did not get a dancing part in the commercial, strangely enough.

Rather nice, innit? 

Organic music for Icelandic Vegetables

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Eberg, along with collaborator Petur Ben, wrote and produced this summery and organic jingle for the Icelandic Vegatable Board, assisted by the angelic voice of Elín Ey.

The ad was produced by Smalinn & Sons for Íslenska, and directed by Hannes Thor. Very lovely, we hope you agree:

Here is a longer version of the song, including a chorus, for your enjoyment:



Now. We're not totally finished with the collaboration between Eberg and Pétur Ben, because these two have just finished an album.

We've heard it, and it is, quite frankly, splendid. We would like to enforce that opinion with an example, here is Numbers Game. Put that in your ears for now, and get ready for the album.

Coca-Cola® U21 - Epic Soccer Music Please?

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Coca-Cola® proudly support the Icelandic national soccer team for the upcoming Under-21 European Football Championship.

As this was in no way intended to be a secret, Agency Vatikanið conceived a campaign featuring our most promising players in their natural habitat. The ad was directed by Hannes Thor, and produced by Smalinn&Sons.

We got the challenge to produce an epic football song, stadium style. Arnar took on the job, and delivered a song we have been chanting in the corridors since.

We then got the opportunity to sound design the spot as well, putting a lot of effort into letting sound design and music complement each other for a truly 'big' soundtrack. Not minimalistic work, this.

Now, we do this for a living, but there is something a little special about getting your work approved by one of the biggest brands in the world, when you are a small company In Iceland. And we think the spot turned out very nicely, don't you?

Speaking of Gísli Galdur...

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As mentioned here, Gísli Galdur is already working with us on new projects, but as they are still some time away from being aired, we wanted to show you a great video in the meantime.

Gísli composed this track for Design March 2011. Director was Ragnar Agnarsson for Sagafilm. A great example of music and film working together, if you ask us...

Addi800 mixes The Jan Holberg Project

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After many years as a successful session bass player, Jan Holberg decided it was high time to start writing and producing his own music. The Jan Holberg Project was born.

Jan recruited top musicians he admired for collaboration, his dream team included Joe Lynn Turner (of Rainbow, Deep Purple and Malmsteen fame), Mezzoforte drummer Gulli Briem, and keyboardist Eyþór Gunnarsson, as well as guitarist Skjalg Mikaelsen Raaen.

Sense Of Time was released on March 28th, and the Jan Holberg Project are touring Norway live as this is written.

This is brought to your attention for a particular reason, namely that the album was mixed by our own Addi 800, and mastered by Robin Schmidt at 24-96 Mastering.

A quick google search found us a pleasant quote regarding the mix from this review: "After having listened to the album a first time, I was knocked down by the perfect sound, something that is absolutely necessary for this kind of soft rock albums". We couldn't agree more :-)

Here is a link to the album on iTunes

We welcome Gísli Galdur to our team!

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We are very happy to announce that Gísli Galdur has now joined our team of producers.

Gísli has a very serious track record despite his young age, has worked with many of Icelands most important artists and played hundreds of concerts and dj gigs around the globe.

Not only that, he is a genuinely nice guy, who is a real pleasure to work with, something we feel is terribly important.

Gísli is already involved in new Medialux projects, and we look forward to a long and prosperous collaboration.

What are you waiting for, go and check out his stuff!