Arnar - New music for VÍB Investment Service

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Directors Samuel & Gunnar recently signed with Truenorth Productions for advertising work here in Iceland. 

One of their first projects there were the following 3 spots for VÍB Investment Service for agency Hvíta Húsið.

They commisioned Arnar to compose the music track to the ads. This is not their first collaboration, as Arnar produced and performed the score for .:this award winning spot for the directing duo.

And here is the result this time around, we like it a lot, but we are rather partial, so you have to judge for yourselves:

We're back!

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Sorry about the internet silence guys. It's not like we don't have news for you!

Firstly: we've moved. Medialux Global Headquarters™ (that probably sounds bigger than it is) are now situated in a multi-studio complex in a semi-industrial part of downtown Reykjavík, with a great view of the city.

We're settling in nicely, and when everything is ready we'll post some pictures of us looking beautiful (certain terms apply) in our new workspaces.

Work-wise, we've had incredibly demanding last months, but please forgive us for neglecting this site and leaving you with christmas news all the way into February. Now it's time to show you our new stuff, and introduce new artists, give you more music and generally be more available on the interwebs.

Where are all the women?

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One of our Twitter friends had a look at our roster of producers, and pointed out that it consisted only of men. Rightly so. And the age old question arises again: Where are the women in pro audio and music production? We don't know.

Well, Women's Audio Mission, an organization dedicated to the advancement of women in music production and the recording arts, are doing their best to change this, and to attract women to this genre of work. You can help by buying a t-shirt and supporting their non-profit work. (We tried to become members, but it's membership is for women only, a slight catch-22 :-)

Anyway, to our friends who work in professional audio and music production, let's make a special effort to hire and promote women in our industry. You all know it's a great cause.

You can follow WAM on Twitter .:here:., and on Facebook .:here:.

Ring and Iceland Airwaves team up...

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Iceland's biggest music festival, Iceland Airwaves is going on in every available venue in Reykjavík right now, and the whole city resonates to the music of over 300 bands.

We just finished making music to this ad for youth mobile brand Ring for their collaboration with the festival.

The spot was directed by Reynir Lyngdal for Pegasus Pictures and agency ENNEMM

Don Pedro produced the track, but due credit has to be given to Siggi Baldursson, of Sugarcubes fame, whose drums grace the intro...