One drink is one too many

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directors Samuel & Gunnar just finished directing this powerful spot against drunk driving for agency Hvíta Húsið and their clients
The Icelandic Road Traffic Directorate (Samgöngustofa) and alcohol retail chain Vínbúðin.  

A recent poll shows that 1 out of every 3 Icelanders thought it was all right to drive after one drink, which is a cause for great concern. We really should know better.  

Ólafur Arnalds and Don Pedro joined hands to make a version of Irving Berlin's classic song Cheek to cheek to fit the film, from Ólafur's delicate string arrangements to final sound design. They then got Hjaltalin 
songstress Sigríður Thorlacius to lend her lovely voice to the whole thing. 

We think the message gets across quite powerfully, don't you?

Say hello to Ólafur Arnalds!

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Ólafur Arnalds
We're very happy to announce a partnership with a great Icelandic composer and producer, Ólafur Arnalds.

Ólafur is a prolific multi instrumentalist and BAFTA awarded composer that has released 3 full albums and several EPs, toured the world, and written music for major motion pictures, TV shows and commercials. 

He has his lovely studio in the same complex that houses the Medialux Global Headquarters™. We all became friends very quickly, and he has since taken on several advertising projects with us, all of which we are very proud of. 

So you understand why we are excited about this. Go on, .:check out his profile:., and click on the links, it's all good.

We help win a prestigious award. Nice.

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A couple of weeks ago, our long-time clients over at H:N won a very important award, Lúðurinn, the Icelandic advertising award, for best campaign results. Apart from winning this award, the campaign was nominated as best campaign as well.

Now, a
s awards go, the campaign result award is quite important, because if there is anything clients like, it's results. 

The award was for .:this campaign:. which was largely built around music that we made for it. So we feel that we own a piece of it. At least enough to brag about it here. And post a photo of it. (It's the one on the right) Nice, innit?

Addi 800 - New Homepage

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Addi 800
Check it out, our longtime collaborator and friend Addi 800 has a new homepage!

You can check it out by firmly prodding your pointing device of choice .:right here:. It goes without saying that we think you should.

New stuff from Gísli Galdur

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You have probably been wondering what is new in the world of Gísli Galdur. Well, luckily, we have some answers for you. Gísli has been furthering his craft in Copenhagen, where he is studying engineering and production at one of the best schools North-Europe has to offer. 

But that doesn't mean he isn't doing music as well. Lately he has contributed to some great work like this feature that Narvi Creative did for Bast Magazine:

As well as these two spots for Aqua d'or for Thank You Studios:

Remember to check out Gísli's .:profile:. as well as his .:Facebook page:.

Milk - it's good for you

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We just composed and produced music to this rather gorgeous animated spot for Icelandic milk for MS Icelandic Dairies.

Our friends over at animation studio Sitrus gave life to the beautiful chalk designs of Dana Tanamachi, who specializes in hand-lettering and custom typography. The project was commissioned and masterminded by agency ENNEMM.

Don Pedro wrote the music and renowned actor and singer Jóhann Sigurðarson lent his deep and distinguished voice to lyrics written by ENNEMM's copywriter Þórdís Helgadóttir. This is one of two spots, number two is soon to follow.