Strange Days in Iceland
Written by Petur Jonsson   
Wednesday, 15 October 2008 09:49

It's been weird here in Iceland for the last couple of weeks, to say the least.

Our super-overextended banking system (run and fuelled by the greed and debt of a handful of billionaires in front of the blind eye of stupid regulators) exploded, leaving the Icelandic state with responsabilities and debt for future generations, and clients of Icelandic banks all over the world with a huge loss. If I never hear the word 'turmoil' again, that's just fine by me.

Our currency, (already a stupid idea to have a currency for only 320.000 people) plunged like a lead ballon, and the implications of what this will mean for our little island in the north are huge. Failure of banks and businesses and enormous debt is what awaits our country.

It doesn't stop here. Thanks to an unexpected PR war that supreme twat PM Gordon Brown won, and Iceland lost spectacularly without a fight, most people seem to think that the people of Iceland are now driving around in 4x4 Ferraris, drinking vodka from jewelery bought with stolen money from widows and UK charities. The trouth could not be further away, but this is what losing a PR war means.

On my desk I have a marketing campaign all ready, just waiting for my approval. Around 50% of the recipients are in the UK. I think I'll wait.

There are good sides to all this, believe you me. Music and culture tends to bloom in recession, and the fact that our currency just went tits up, makes us more competitive pricewise. Our company has a small overhead and can take the heat for a while. And I don't worry for a second about Icelandic music. Having heard all the new stuff that is being made, I can assure you that the future is bright.

 
Back to work
Monday, 11 August 2008 20:30

It's been quiet on this page for some weeks.

Most of us took some well deserved time off to improve our tans, and have now returned to work twice as beautiful as we left (at least). So, it's back to work, and hopefully we will not have to disappoint you with lack of content for a while, there are very cool projects being recorded as we speak.

 
Birth of a Song
Monday, 28 January 2008 13:13

It can be fun to see what happens in the process of finding the right production for a song. Going trough files for backups and listening to the various versions of a song that was written, produced and recorded at our facilities, we got the idea of sharing an example of this process.

Let's call it a little "behind the scenes", if you will.

Client is Pall Oskar. Flamboyant dance icon in Iceland. He is looking for honest and catchy dance songs for his solo album. He asks for simplicity, and the production has to match other songs already made with another producer, or at least not stray completely away from that sound. He asks Toggi and Bjarki to team up and write and produce 2 songs for him.

Toggi writes a song, and sings a scratch vocal to it in The Wömb, our studio. Please note that the lyrics are something mostly made up on the spot, and remember that in all cases you are listening to unfinished work copies that we have not polished for you.

 

Now Bjarki goes to work, putting down the basic programming to make a dance song out of it, still using Toggi's scratch vocal...

 

Now Pall Oskar comes in and sings a scratch.

 

We often throw projects between us for inspiration. Don Pedro makes an alternative version. That version does not fit the overall feel of the album and is scrapped, but certain vocal and programming elements are merged with the original version.

 

Bjarki finishes the song with Pall Oskar, records the final vocal takes and sends to Addi800 for mixing. Here is the final result:

 

Story goes on. Hjaltalín, a very up and coming Icelandic band decide to record their own version of the song. It gains immediate popularity:

 

Next up is Retro Stefson, who do an impromtu cover of the song and release on YouTube:


The latest incarnation of the song is 35 second acoustic version performed by Pall Oskar himself and produced by Don Pedro for Byr Savings Bank.

 

Here is a full version of the song:
 

There are literally endless possibilities to how you can perform and produce a song. But the song is the core of every production, and it should shine trough it, no matter what style you put on it.
 
Q and A with management
Thursday, 27 December 2007 20:41
We have received a couple of emails with questions that we felt could and should be answered here. Here goes:

How much does custom music to a commercial / TV series / Film cost?
Well, this is a tough one. Ask a contractor how much a house will cost to build, chances are he will have questions for you. Like "How big?" and possibly "what should it be made of?". The difference between an allotment shed made of Milli Vanilli Cd's and a palace built out of Koala bones can be substantial.

So how do we do it?
Usually it starts like this. You tell us what you want, send us your references (if you have them) and tell us your budget. And for you, kind people of Germany: Your real budget. You know the number you put in your Excel sheet before client approval. That budget:-)

Then we will need to know a realistic timeframe, and the exposure area and mediums the license should cover. Simple as that. If we can accommodate your request for the kind of money you have to offer, we start planning and sending you drafts. With pleasure, and all our resources. If not, we point you gently into other directions. Everything depends on the job, really. No two gigs are the same. Just try to propose it, you have nothing to lose. We will do our best to find a solution that suits your needs.

Will my hard earned money buy me full buyout in all the galaxy forever?
We make contracts for specific uses in specific marketplaces, for specific periods of time, and sometimes yes, full buyouts. Again, it all depends on the job and on the budget.

Can I get suggestions for more than one artist for my commercial?
Yes, and this usually works very well. If you choose to go that way, we will negotiate a small fee for each artist that you want to hear from. They do a rough demo, and you choose a direction. They get to keep the fee, and the winner takes it home and gets the full job. This can be a very rewarding thing to do.

Do you do weddings?
Yes, for sultans, sheikhs and Forbes 100 clients.

What about sound design? Do you do that as well?
Well, let's put it this way. We have an enormous respect for sound design. That is why we usually hook up with people that live and breathe sound design. Because they do it better than we do. We are happy to include sound design in our jobs and supervise that work, but we take them to other facilities that we trust and like.

Will Michael Jackson ever have a real comeback?
Yes. But not in the way that you might think.

Hope that answers your questions for now.
 
Silence of the sleighbells
Monday, 17 December 2007 17:40

An essential part of christmas is christmas music. And we have had more than the recommended daily dose, to be honest.

As early as october, adjoining facilities started mixing christmas records and concerts, and we have had more than a fair share of christmas jingles under the belt ourselves this year.

But no more. We have hidden the sleighbells, and they will not be touched again untill next year. And that's a promise.

Speaking of promises, early 2008 already looks promising. Two new projects, (whose details we will leak here as soon as humanly possible) have been signed, and all in all things should get exiting.

At the end of the week we will present to you a new artist, then we will close shop and eat too much with our families.

 

 
We're open!
Thursday, 22 November 2007 20:11

Yep, today we finally open up our digital doors to you. A year long buildup phase is over, the studios are ready, the artists are ready, and now the website as well.

Ribbons have been cut, now have a look around and see if we can be of service to you. And please come back, because this place will update frequently. 2 great artists have just joined our ranks, and their work will be displayed here soon. This is only the beginning, follow us from the start...

Peace, love and good music to you all...

 

 


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